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Showing posts from 2016

Giallanella: How to Sell without Selling Out

Good perspective on the Unilever acquisition of Seventh Generation

Giallanella: SVG Launches Seventh Generation Coconut Care

Seventh Generation Launches New "Green" Baby Line: Seventh Generation Coconut Care - Baby Does NYC

Giallanella: Unilever Purchases Seventh Generation

Unilever to Acquire Seventh Generation, Inc. MarketWired Press Release Unilever Buying Seventh Generation Fortune Unilever Acquires Eco-Friendly Company Seventh Generation Fortune Unilever Adds Seventh Generation to its Stable of "Purpose-Driven" Brands Denver Co. Unilever is Buying Green Cleaning Company Seventh Generation Cosumnes Connection What the Seventh Generation Sale to Unilever Means for the Honest Company Inc. Seventh Generation CEO: Here's How the Unilever Deal Went Down Fortune Unilever to Buy US Household Stock Seventh Generation Morningstar

Giallanella: Maya Rudolph Sounds Off on Getting Your Period

Glamour Magazine

Giallanella: Maya Rudolph Sounds Off on Getting Your Period

Glamour Magazine

Giallanella: Maya Rudolph's "Vajingle" Ad Will Make You Crack Up—and Cringe

Shape Magazine

Giallanella: Maya Rudolph Sings a Hilarious Vajingle for Seventh Generation

Fast Company

Giallanella: Run Like the Wind - Or a Slow Breeze

Vermont Corporate Cup Challenge and State Agency Race

Giallanella: Ragnar Kjartansson's "A Lot of Sorrow "

The National’s  “Sorrow”

Giallanella: Maya Rudolph Gets Real in Seventh Generation's New Spot

#ComeClean

Giallanella: Maya Rudolph Riffs on the Horrors of Non-Natural Soaps in Fun Ads for Seventh Generation

Laser-beam blue and spray-tan orange. Those are the scary shades of common household cleaning products that make Maya Rudolph uncomfortable, as she describes them in a new campaign for Seventh Generation. 

Giallanella: Maya Rudolph Drops Truth Bombs And Angel Giggles For Seventh Generation

Chief marketing officer Joey Bergstein explains why the eco-friendly brand goes for the funny bone to help "redefine clean." 

Giallanella: Seventh Generation Taps Maya Rudolph for Its Biggest Campaign Yet

This month, the company, which has focused on earth-friendly products for decades, began a $15 million campaign to attract new customers and reclaim those who may have strayed.

Giallanella: Ragnar Kjartansson at the MAC

The Visitors (2012)

Giallanella: Big Papi's Last Walk Off

David Ortiz announced that he will retire after the 2016 season. This first chapter of his "Last Walk Off" series follows Ortiz as he arrives at Spring Training. Ortiz knows the season will bring emotions, but he won't spill them all out at the beginning.

Giallanella: Predicting MLB's 10 Playoff Teams of 2016

No Sox? No Bucs?

Giallanella: Nice Work, Heinz

Weiner Stampede No. 2 on the USA Today Super Bowl 50 Ad Meter

Giallanella: Brooks 2015

Giallanella: Brooks 2015